Fluent Commerce Logo
Docs
Sign In

Direct to Customer

Glossary term

Author:

Fluent Commerce

Changed on:

9 May 2024

Definition

Direct to Customer (DTC) is a business approach where companies sell their products directly to consumers, cutting out middlemen like retailers. It's about brands connecting with customers directly through online platforms or physical stores, offering more control over the entire customer experience. This model is gaining traction in various industries, allowing brands to offer better prices, faster delivery, and more personalized interactions.

AcronymsDTC
Fluent Commerce

Fluent Commerce

Copyright © 2024 Fluent Retail Pty Ltd (trading as Fluent Commerce). All rights reserved. No materials on this docs.fluentcommerce.com site may be used in any way and/or for any purpose without prior written authorisation from Fluent Commerce. Current customers and partners shall use these materials strictly in accordance with the terms and conditions of their written agreements with Fluent Commerce or its affiliates.

Fluent Logo